Demographics: This cereal would be targeted towards people who like soap. It's not targeted to any specific age group, as it has no particularly mature or childish themes. Although the group of people who would willingly eat soap-flavored cereal is small, this cereal is supposed to appeal to everyone within that group. As you need a strong digestive system to tolerate certain amounts of soap, it's meant for healthy people, and not advised for anyone without a strong stomach.